Yayasan KNCV Indonesia
Period: 2019 – 2021
For the last 2 years until October 2021, I worked at the Yayasan KNCV Indonesia (YKI) as a communications coordinator. YKI is a local organization, focused on public health. And the main project issue is tuberculosis.
My team consists of two members, and my job is to lead the team to fulfill the communications task. Our task is to create the company voice and create how the company persona in terms of public relations. Our day-to-day work is; creating social media strategy to engage a wider audience and to raise awareness about the dangers, preventions, and treatments of TB infections among people. Our publication tools are; website, newsletter, social media (mostly Instagram, Facebook, Linkedin, Twitter, and youtube), audiovisual (promotion, and tutorial videos), media press release, and printed material such as; banners, posters, and brochures.
As a communications coordinator, I lead the team to support most of the project’s needs. I also coordinated with all of the project’s leaders to implement their needs of publication and branding.
The projects are; Mandiri TB (USAID funded), IMPAACT4TB (Latent TB Infections), AMPUH (VL HIV), WOW TB (TB Reach funded).
Most of my team’s work captures on Yayasan KNCV Indonesia’s social media, mostly Instagram. My team grows the account from the beginning of zero followers to 5000+ followers now in almost two years organically.
Here is recently Instagram’s insight of the ‘interaction’ taken from the account on September 16 to 22, 2021
As a communications team, we made many strategies to accomplish the task that was given to us. raising the followers, raising the TB awareness. Hence, we made several tricks; give away quizzes, updating TB’s news every day, live Instagram, etc.
We did all the strategies organically mostly.
I also hosted several live Instagram talk show, with various guests; influencers, experts, and doctors. One of my talk show here is with dr. Sonia Wibisono, a doctor and an influencer. The topic was “How to keep healthy in the new normal condition during a covid pandemic”.
As a communications coordinator, I not only made content. I also did several video productions. From pre-productions such as; scripting. Productions; filming, and voice-over. Until post-productions; editing, animating and assembling. The videos use for many purposes; tutorials, company profiles, and education.
And here is another video I made collaborating with an animation production house. I did the directing, scripting, and voice-over. The video is about how SITRUST HIV (apps) help the clinicians to deliver the viral load sample from the puskesmas, clinics, and hospital to the lab.
There are also more videos that I made during my time in Yayasan KNCV Indonesia. Please check the youtube channel here.
My proudest project was the launching event of the Sobat TB application. It was held during the World TB Day event series – on 25 March 2021. I made the event’s concept, drafting the TOR, and creating the event’s promotional. At that time, we invite many influencers as our guests such as; dr. Tirta, dr. Yessica Tania, and many other doctors influencers. I also made the video tutorials of both the applications launched; Sobat TB and EMPATI Client.
